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A major new exploration of the economics of animal exploitation and a practical road map for how we can use the marketplace to promote the welfare of all living creatures from the renowned animal-rights advocate Wayne Pacelle, president and CEO of the Humane Society of the United States and New York Times best-selling author of The Bond. In the mid-19th century, New Bedford, Massachusetts, was the whaling capital of the world. A half gallon of sperm oil cost approximately ,400 in today's dollars, and whale populations were hunted to near extinction for profit. But with the advent of fossil fuels, the whaling industry collapsed, and today the area around New Bedford is instead known as one of the best places in the world for whale watching. This transformation is emblematic of a new sort of economic revolution, one that has the power to transform the future of animal welfare. In The Humane Economy, Wayne Pacelle, president and CEO of the Humane Society of the United States, explores h